This workshop lies at the confluence of three important observations:

• To change a culture, you have to get everyone involved,
• Cultures change through “deeds,” not words, and
• Data quality is a $3Trillion (yes, Trillion!) per year problem in the US alone. Yet it gets nowhere near the attention it deserves.

This tutorial explores how to create an organizational culture that promotes the improvement of data quality. It explores the data creator and data customer roles in some detail. Finally, it discusses the role of data professionals in helping everyone (both data professionals and business people) become good data customers and creators. In particular, it exposes the sheer fun and empowerment so many people find in attacking data quality this way. The data community continues to struggle in connecting with the business community, so this tutorial will be loaded with practical tips and discussion on making needed connections.

• Why regular people are so essential
• Approaches to data quality
• The data customer role explained
• The data creator role explained
• For data professionals: how to engage regular people